Tanner's Blog

  As a girl who enjoys having nice-looking nails, I will do whatever it takes to make a manicure last - a task that is far easier said than done. Working full time and going to school full time doesn’t allow me a large amount of time for other activities, and I certainly wouldn't want to spend that time in an expensive nail salon only to receive a manicure that I can’t be trusted to keep nice. In a desperate attempt to meet this complex need, I discovered Kiss, a brand of press-on nails that aims to bring the salon experience home.  As I looked at Kiss’s “About Us” page on their website, it was clear to me that their goal is to offer a customizable salon experience, at a very affordable price. Their products are highly accessible by everyone, being sold at major retailers such as Target, Walmart, and Walgreens. Their products are all under $20, making them far more affordable than the average trip to the salon. Additionally, they come in a variety of shapes, sizes, colors, and...

Concentrated marketing tactics are the key to companies getting the most out of their marketing efforts. Understanding one’s brand is the first step to planning a well-rounded marketing strategy, enabling brands to identify the specific group of consumers they desire to target. From there, companies can piece together a marketing plan that will enable them to reach the exact people who will buy their products.  What happens, then, when your product is known by and can be consumed by everyone? Coca-Cola is a brand that has been around since 1892. It has been enjoyed by the masses as a cold refreshing fountain drink ever since, and has become a household name. The company has stated that they embrace inclusivity, and seek to empower those who desire to make a change. Popularity aside, the company is still making an effort to keep their brand fresh, reminding consumers of their goal to bring people together. For large companies like Coca-Cola, crafting a highly focused marketing strat...

  Hello everyone! My name is Tanner Johnson. I am 19 years old and am in my second year of LBCC’s Business Administration program. Once I graduate in the summer, I plan on beginning my journey through LBCC’s diagnostic imaging program, with hopes to pursue a career as an ultrasound technician. I chose to pursue a degree in business administration with hopes of becoming a self-published author and illustrator in the future. While I still plan to utilize that degree, I was also inspired by my grandmother - a retired nurse - to pursue a career in the medical field. With a little bit of exploring, I found a career in imaging to be the perfect fit for me. While this BA 223 is a required course for my degree, I am excited to learn more about the principles of marketing, along with how to apply that knowledge to my business endeavors in the future. I would like to learn more about capturing the attention of my target audience so that I can market my products to them in an efficient manner...